6 essential steps to planning a successful localiz...

You’ve got your local business up and running. Content strategy for your local market is good to go – you’ve thought about your customers, your brand ...

Translation and Localization

Translation and Localization

There is often a lot of confusion around the terms translation and localization. In this post, we will attempt to target the definitions of translation and loca...

A Quick Guide to App Store Optimization

In the Google Play Store there are approximately 1.3 million Android apps and almost 1.2 million apps in the Apple App Store. Worldwide these apps are used by n...

Writing Useful Comments in String Files

Have you got an iOS app which you want to translate? If you do, you’ll probably already know you’ll need to prepare the localizable strings for translation.

The 6 Steps of Localization

Here at applingua we often get asked what the localization process involves. Localization is generally very much the same from translation agency to translation...

Apple's 50 Character Title Rule and Localization

Since we started applingua in December 2010, the number of apps on Apple’s App Store has exploded. We’ve all welcomed the diversity and quality of apps that hav...

Working on Your App Etiquette

We've all been there. You download a new app, play around with it for a while and then never use it again or delete it in a fit of 'poor interface' induced rage...

Should I Translate My App Name?

Translating your app name is easy, but the question isn't whether you can and is more whether you should. We often get asked this important question by our clie...

Translation vs Localization

We often describe applingua as an App Localization Agency. That's all fine and dandy, but those outside the dev or marketing worlds have often never heard the t...

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If you're not sure about whether you need text to be translated or localized - ask! Translators are (hopefully) native speakers and can look at your work from an outsiders perspective. Their opinion may not be sacrosanct, but they should know their local culture sufficiently well.

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