6 essential steps to planning a successful localiz...

You’ve got your local business up and running. Content strategy for your local market is good to go – you’ve thought about your customers, your brand ...

6 essential steps to planning a successful localization strategy

6 essential steps to planning a successful localiz...

You’ve got your local business up and running. Content strategy for your local market is good to go – you’ve thought about your customers, your brand and the st...

How localization helped CDBaby to become a world-l...

How localization has helped CD Baby to become a world-leading music company You don’t become the world’s largest distributor of independent music by limiting yo...

Will app-based piano lessons eventually replace mu...

Will app-based piano lessons eventually replace music teachers? Learning an instrument the traditional way has its merits, but apps like Simply Piano provide an...

Are subscription-based games the future?

The video game industry doesn’t sit still for long. Whether it’s the launch of a new device, the emergence of a new genre or a shift in the way consumers buy an...

  • General /

5 Trends Impacting Technology Localization in 2020

applingua is privileged to work with some of the world’s leading software and mobile development companies, partnering with visionary leaders in high-growth fie...

Localization Workflow for Product Managers

Product Managers in expanding international companies can often be thrown in at the deep end when it comes to adapting products for new overseas audiences. With...

  • General /

5 Key Challenges in Translating Your Product

Your business's marketing strategy will need to take into account the challenges and obstacles that arise when translating your product. The rise in translation...

Translation and Localization

There is often a lot of confusion around the terms translation and localization. In this post, we will attempt to target the definitions of translation and loca...

A Quick Guide to App Store Optimization

In the Google Play Store there are approximately 1.3 million Android apps and almost 1.2 million apps in the Apple App Store. Worldwide these apps are used by n...

The Value of Multilingual Market Research

Multilingual market research is what companies often turn to when exploring their options to expand their global reach. This type of research typically means us...

  • General /

The Cost of Localization

$0.08, $0.12, $0.23 USD per word - is that really the only cost of localization and translation? You guessed it - probably not! The cost of localization and tra...

Top 6 Benefits of Localization

In a global market, the benefits of localization may seem obvious. For anyone working directly in the language services industry, or at least anyone who regular...

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If you're not sure about whether you need text to be translated or localized - ask! Translators are (hopefully) native speakers and can look at your work from an outsiders perspective. Their opinion may not be sacrosanct, but they should know their local culture sufficiently well.

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