- Strategy /
You’ve got your local business up and running. Content strategy for your local market is good to go – you’ve thought about your customers, your brand ...
Perhaps the most difficult question we get asked here at applingua is how long it takes to localize an app. You've heard the expression, 'how long is a piece of string' right?
"How long does it take to localize an app? What's an average number of strings? Will app localization or translation impact my release schedule?"
Let's try to give some indication of what's involved so you can better estimate a time frame. If in doubt, just send us your strings and we can give you a more solid timeline.
There are several factors that determine how long it will take to localize your app. But let's start with the general rule.
The general rule in translation and localization is 1500 words per day. That's a comfortable rate and ensures text is not rushed. Bear in mind tho, that it doesn't include extra services like additional proofreading, internal or agency QA checks and in-app testing.
Let's take a document of 1500 words. In a perfect world, assuming the translator has availability, you could send it on Monday morning,and after translation and some extra time for a bit of QA and you should get it back at the end of business Tuesday.
The world is rarely perfect however (sigh). There are various factors that will affect delivery time, here are the main ones:
This one's obvious. The more words, the longer it'll take. It's that simple. The general rule above is also negated if there are multiple languages as although translation can run concurrently, QA, project admin and in-app testing cannot. Each translator's availability also differs.
Therefore a 500 word app with 15 languages could easily take as long as a 3000 word app in 2 languages.
If you're a highly specialized app, it does take additional time to get the terminology right and we'd always recommend in-app testing before launching.
Examples of specialized apps include anything particularly medical, financial or graphics orientated. For these types of apps it's more appropriate to work on a basis of about 1000 words a day.
Good, native, qualified translators are in demand. It's not unheard of to get replies from translators stating availability in two weeks time!
applingua is lucky enough to work with a core team of native translators who can turn our work around quickly (you can meet some of them here, in fact!). However, there are times when we, as an agency, are busy or our translators are just jammed packed with some great apps to translate. Lucky ducks.
If you are working directly with a translator, understand that they are also human and translation is quite a brain-intensive task. Translators, like the rest of us, need breaks from time to time to have a glass of prosecco or enjoy the latest copy of Bildzeitung.
We wish we could! Without knowing your word and language count it's pretty hard, but let's give a typical applingua example. This takes into account that: we're an agency, we work among our translators is quite evenly spread and there are a total of six languages, which increases admin and QA time.
We receive a simple request for a 500 word app in six languages:
If you add in-app testing to that, typically:
And there you have it! How long is a piece of string? We still don't know, but maybe now you at least know where to cut it before release :)
If you'd like to get a quote for localization (a free, no obligation quote although that hardly needs saying) then just head over to our get a quote page :) You never know, it might be cheaper than you think!
You’ve got your local business up and running. Content strategy for your local market is good to go – you’ve thought abo...
Interested in internationalisation news? Subscribe here to get our latest posts directly to your inbox.
The world is ready to hear what you have to say. Let your message reach a global audience through native human translations from applingua. Having translated millions of words on thousands of projects for hundreds of businesses across the globe, our helpful human translators are ready to localise your message.
3/02 The Creative Quarter
Cardiff, CF10 1AF
Phone: +44 2920 003035