You’ve got your local business up and running. Content strategy for your local market is good to go – you’ve thought about your customers, your brand ...
Here at applingua we often get asked what the localization process involves. Localization is generally very much the same from translation agency to translation agency, whether it's an app, a game or a website being localized. However, there might be some small differences from company to company. For example, not all agencies offer testing within the translation fee - here at applingua testing is an integral part of what we do, so there's no extra cost for testing.
So, let's take a look at the steps involved in localizing your product:
Before any app, game or website can be translated, it needs to be prepared for localization. This could be in the way you organise your Xcode project, or installing translation plugins for wordpress. Usually, it means developing a language library to display your product in various languages and often involves setting up a third party platform for managing your project files and translations.
This is of course one of the most important decisions and we can often provide advice on this. Check out our previous post on the top most translated app languages. Essentially, you have to consider carefully the following:
Once you've prepared the strings for localization and decided on the languages, send them to us either in an email or use our contact form and we'll put together an estimate for you based on the number of words and the number of languages.
Top Tip: at applingua we don't charge for duplicates, so if you have any strings which appear more than once, you'll only be charged for one translation - not all agencies do this, so we'll definitely save you some money this way!
When providing us with the necessary files, it's also a good idea to give us information about the following:
We'll send you over an estimate of the entire cost of the project with a proposed time-scale. Clients often wonder how long a translation project will take. Well, how long is a piece of string? It just depends on the number of words. As a rule of thumb, we would recommend calculating around one day for every 1,000 words. This is just for the translation itself - the whole process will take more time. But if you have a project which is 800 words, we'd expect the translators to take about two days to translate that, plus a day for testing and signing off.
When we send you the estimate, we'll also include the most asked question at applingua: Would you like us to proceed? If you're happy to go ahead, just hit the reply button and type "yes" - this is really important, sometimes people think we'll go ahead with the translation, but we need a 100% confirmation from the client before we start anything. That way we make sure you're definitely happy with the cost of the project.
The project is then assigned to our translators. Sometimes they'll need clarification on issues such as context or specialist words, so we might be in touch with a few queries. Otherwise, the translators localize the product into their language. Once the translations are all done, we'll send the localized strings back to you.
At applingua we value the importance of testing. We see it as an integral part of the localization process. Translators work with strings when localizing, so they don't see the overall product. This is why testing is so important. This way the translator can see the product in use and can check the translation fits the context of the product.
During the testing process, there might be some changes made, but once they're done, the product is good to go. We'll send it back to you, ready for you to release!
When translating an app or a game, it's easy to forget that these come with App Store Descriptions, a website and Support Documentation. For your customers to have the full experience, they'll also need access to these in their language, so make sure you plan to have these translated as well. This also might save you a lot of time responding to e-mails in foreign languages asking for supporting and help.
You’ve got your local business up and running. Content strategy for your local market is good to go – you’ve thought abo...
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The world is ready to hear what you have to say. Let your message reach a global audience through native human translations from applingua. Having translated millions of words on thousands of projects for hundreds of businesses across the globe, our helpful human translators are ready to localise your message.
3/02 The Creative Quarter
Cardiff, CF10 1AF
Phone: +44 2920 003035